A PRIVATE SOUL-ALIGNMENT FIRM For
interior, hospitality, and wellness brands
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Creator of the soul brand Philosophy
Elle-amie is a private soul-alignment firm and growth partner for purpose-driven brands. We work with CEOs and founders who are ready to build brands people don’t just notice but trust, feel, and remember. We only build brands that lead from presence, not persona because when your brand is rooted in the truth of who you are, not the performance of who you think you need to be, that’s when it becomes impossible to copy.
Our work goes beneath the surface to clarify your identity, align it with intention, and shape a message that resonates across every touchpoint visually and vocally. Through strategic brand development and soul-aligned storytelling, we help you build a presence that’s unmissable because it’s built from the only thing no one else has and that's you!
Our Founder:
Janelle Holder
I never would have thought that being a chef for over 13 years would lead me from culinary to photographer, to brand photographer, to brand strategist and now, someone who builds brands from presence and not persona.
Looking back, I realize I was always guided by the same thing, the need for what’s real, for things to mean something. Over the years, I’ve learned to trust my intuition when something feels off, performative, or disconnected from truth and I don’t ignore it. That awareness has become the foundation of my work. I’m that brutally honest friend who speaks from the heart, and I carry that same sincerity into every brand I build.
The Journey
At Elle-amie, we believe brand-building should feel simple, not chaotic. Our process is designed to bring clarity, consistency, and calm to every stage of growth. We move with intention, translating vision into structure, and strategy into presence. When your brand is built from truth, growth doesn’t have to be forced, it unfolds naturally.
Every partnership begins with The Brand Blueprint. This is where we uncover the soul of your brand; the story, the values, and the truth that make it uncopyable. The Blueprint becomes the foundation for everything that follows, giving you a clear direction for how your brand should look, sound, and show up.
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Step 1:
The Brand Blueprint — The Foundation
Once your blueprint is complete, we move directly into Brand Management. This is where strategy turns into rhythm. We align your presence, messaging, and marketing so that every touchpoint reflects the clarity we uncovered. It’s the stage where your brand comes alive in real time.
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Step 2:
Brand Management — Where the Work Begins
From here, Elle-amie steps fully into the role of Brand Stewardship, managing your brand month after month with intention and care. You don’t just receive advice; you gain a trusted growth partner who protects, shapes, and sustains your presence every day. Once the truth of your brand is clear, our job is to help you live it.
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Step 3:
Ongoing Brand Management — The Stewardship
Our Work
All of the work shared here is 100% our own. We never copy, replicate, or reuse brand strategies. Each brand is built from its own truth, and we reserve all rights to protect the integrity of the work we create for our clients. What you see here is only a glimpse, visual expressions born from private strategies. The real work happens in the boardrooms, in the private conversations, and in the clarity that shapes everything that follows.
