Elle-Amie Inc

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Elle-amie is a personal brand strategy studio
for creator-led brands.

I work with creator-led founders whose brands are deeply tied to who they are. Before anything is designed, photographed, or shared publicly, I take the time to understand the person behind the brand.

Your story, your perspective, how you see the world, and what has shaped the business you’re building. Because when a brand is led by a person, it’s always felt through them, whether that’s intentional or not.

This is the foundation of the Brand Blueprint. It’s where we define what your brand actually stands for, how it communicates, and what it needs to express consistently over time. We clarify your message, your positioning, and the role your brand plays in people’s lives, so decisions stop feeling reactive and start feeling aligned.

From there, the work moves into Brand Implementation. This is where clarity becomes tangible. I help translate the blueprint into real-world expression through messaging, visual direction, and photography. Not just how your brand looks, but how it’s experienced. How it’s photographed. How it speaks. How all the pieces come together so your brand feels cohesive, intentional, and unmistakably yours.

Services

Phase 1
Brand Blueprint

The Brand Blueprint is a central guide that keeps your brand aligned with its core identity and long-term vision. It clarifies who you are, what you stand for, and how your presence should translate across every touchpoint. It ensures that as your business grows, your brand remains consistent, rooted, and unmistakably yours.

Phase 2
Brand Implementation

Brand Implementation is the phase where your identity becomes how your business actually operates. It translates the truth we uncovered in your Brand Blueprint into the internal structure, systems and behaviours of your company, whether you’re building a brand for the first time or realigning one that has evolved.

Phase 3
The Visibility Architect

This partnership is for you if your leadership, career, and business growth are inseparable from your personal credibility. Your presence is no longer an accessory to what you do; it is the work. I give that presence language and structure, so it leads with clarity, conviction, and authority.