Elle-Amie Inc

Masterclass The Soul Brand Inquire

Elle-amie, also known as the Soul Brand, is a BOUTIQUE personal brand strategy studio for creator-led brands.

Most of the founders who come here are already successful; their company works, the revenue is there, and the reputation is established. What is not always clear is whether the brand still reflects who they are now, or whether it is still being led from a version of them that has already evolved.

I work with founders whose companies are built around them in a real way. Their thinking shapes the direction, their standards shape the culture, and their name carries weight in the rooms they enter.

When that kind of brand feels slightly misaligned, it cannot be corrected through visuals or messaging alone. It requires a deeper understanding of what has been built and who it was built from.

The work starts by understanding the person behind what exists today. Not to reinvent them and not to create a persona, but to clarify what they are truly here to build and represent at this stage of their life and leadership.

From there, we refine the company’s position in its industry. We make deliberate decisions about what it stands for, what it no longer stands for, and how it should move forward with clarity and authority.

That is the work inside Elle-amie, The Soul Brand

Services

Phase 1
Brand Blueprint

The Brand Blueprint is a central guide that keeps your brand aligned with its core identity and long-term vision. It clarifies who you are, what you stand for, and how your presence should translate across every touchpoint. It ensures that as your business grows, your brand remains consistent, rooted, and unmistakably yours.

Phase 2
Brand Implementation

Brand Implementation is the phase where your identity becomes how your business actually operates. It translates the truth we uncovered in your Brand Blueprint into the internal structure, systems and behaviours of your company, whether you’re building a brand for the first time or realigning one that has evolved.

Phase 3
The Visibility Architect

This partnership is for you if your leadership, career, and business growth are inseparable from your personal credibility. Your presence is no longer an accessory to what you do; it is the work. I give that presence language and structure, so it leads with clarity, conviction, and authority.