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BUILDING MEMORABLE BRANDS

YOUR BRAND’S BEST FRIeND

When you work with me, you're not just working with a brand strategist—you're partnering with a strategic mind committed to telling your brand's story and shaping how the world sees you. This isn’t surface-level work; it’s intentional, meaningful work that requires us to embark on a journey together.

BRAND STRATEGy

PHOTOGRAPHY

CINEMATOGRAPHY

about me

I’m janelle HOLDER, BRAND STRATEGIST and VISUAL STORYTELLER of elle-amie

I’ve always had an eye for the details. It’s just a part of who I am, and it’s shaped my journey in ways I never imagined. Growing up in Trinidad and Tobago, creativity was everywhere for me, even in the meals I made with my mom. Those moments taught me the beauty of combining care and artistry in everything I do.

My background in culinary management was where I first started to truly understand how much storytelling mattered. I began photographing the meals I created, and something clicked, I realized how powerful visuals could be in telling a story. That’s when my love for photography began, but it didn’t stop there.

The deeper I got into brand photography, the more questions I had. What made a brand memorable? What connected people to one brand over another? Those questions pulled me into the world of brand strategy, where I finally found the balance I’d been searching for, bringing creativity and strategy together to create something truly special.

Now, I get to help business owners like you do exactly that: bring your brand’s heart to life. I consider myself "your brand’s best friend" because I’m fully invested in your success. I take the time to understand your vision, to help you uncover and articulate your “why”, because that’s where the magic happens.

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Let’s build a brand
that connects

I specialize in crafting unique brand identities that effortlessly communicate your purpose and mission, leaving a lasting and unforgettable impression.