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introduction

Branding Agency

We specialize in helping you develop a sustainable brand that stands out in the marketplace.

Services

Brand Strategy

A brand strategy serves as the compass guiding businesses to stand out, connect, and thrive. It encapsulates purpose, positioning, and values, crafting a compelling narrative that strikes a chord with audiences.

  • Acting as a roadmap, it informs decision-making, marketing endeavours, and brand stewardship, all aimed at cultivating brand equity and fostering sustainable growth. In essence, a brand strategy is the cornerstone upon which successful brands are built, providing direction and coherence in a dynamic marketplace.

  • Purpose, Vision, Mission, Meaning Behind The Name, Brand Manifesto, Tagline, Brand Essence, Voice and Tone, Target Audience, Brand Positioning, Competitor Analysis and Aligned Brands, Brand Differentiator, Core Values and Value Proposition.

Marketing Strategy

A Marketing Media Strategy is a strategic approach to leveraging media channels to achieve your marketing goals. We collaborate with brands to develop and execute a comprehensive plan that aligns with their objectives, strengthens their brand presence, and drives engagement and conversions.

  • Through in-depth brand discovery, we craft a tailored strategy that establishes clear, measurable goals, providing a roadmap for success that aligns with the overall business strategy.

  • Brand Audit, Business Overview & Marketing Goals, Audience and Market Analysis, Customer Journey Mapping, Brand Positioning Strategy, Media Channel Selection, Digital Strategy and Content Planning, Marketing and Promotional Strategy, Messaging and Storytelling, Content Distribution Plan, Influencer and Affiliate Marketing (if applicable), Paid Advertising Strategy, Customer Retention Strategy, Crisis Management and Communication Plan, Monitoring and Evaluation, Brand Voice and Visual Identity Guidelines, Training Sessions (2).

Brand identity Design

We know that branding is more than just a beautiful design. It's an experience that cultivates an emotional connection with your audience. Your fonts, your colours, your imagery, your messaging—they all play a part in telling your unique brand story.

    • Primary logo

    • Brand Icon

    • Typography Suite

    • Colour Palette

    • Branding Style Guide

    • Brand Collateral

Art direction and Photoshoot Production

Our art direction services infuse purpose and intention into every shot, ensuring that your brand's unique identity shines through. From concept development to execution, we transform your brand's essence into captivating visuals.

  • + Moodboard
    + Shot List
    + Talent and Prop Sourcing
    + Photoshoot timeline/schedule
    + on-set direction

Creative Direction

Creative direction is the guiding force behind our ability to seamlessly align visual direction and aesthetic choices with a brand's identity and messaging.

  • We provide expert guidance on styling, lighting, composition, and overall visual mood to craft a cohesive and captivating visual narrative. Through our meticulous creative direction, we ensure that the brand's essence is effectively communicated, engaging the target audience and distinguishing the brand from its competitors.

  • Visual Mood-board, Image Direction/Photo Examples, Shot List, Photo Lighting, and Colour Palette.

Brand Photography

Lifestyle images have emerged as pioneers in visual branding, empowering brands to establish profound emotional bonds with their customers. They provide a window into the brand's lifestyle and values, fostering a sense of personal connection.

  • This bond nurtures a positive customer experience, fostering brand loyalty and boosting sales. Furthermore, lifestyle images possess significant visual allure, enabling brands to craft compelling visual stories that effortlessly captivate the attention of their ideal clientele.

Conceptual Development for Motion Pictures

Conceptual development for motion pictures is the pivotal initial phase in bringing a film or video project to life.

  • It encompasses brainstorming, ideation, and creative planning to establish the fundamental concepts, themes, and visual style that will shape the project. This collaborative process allows us to refine your ideas, craft the storyline, and forge a unified vision for your project's direction.

  • Creative Brief, 2 Discovery Sessions, Visual Mood-board, Conceptual Development, Storyboard, Editing Direction, Colour Palette, Recommendations

Cinematography

Strategy is at the core of everything we do, including our cinematography offerings. Before the cameras start rolling, we dive deep into understanding your brand.

  • This groundwork ensures that our shoot aligns with your needs, delivers on strategy, and resonates with your target audience. Through our cinematography services, you'll not only reach a wider audience but also establish a powerful and coveted emotional connection with your target demographic. Our motion pictures will bring life and movement to your website and social media platforms, creating ample opportunities for customer engagement and making your brand stand out. 

  • Customized packages available.

NEED a STRONG BRAND PRESENCE?

At Elle-amie, we excel in creating distinctive brand identities that clearly convey your brand’s purpose and mission, resulting in an unforgettable brand experience. Our expertise in storytelling and strategic visuals ensures your brand deeply resonates with your target audience and stands out in their minds.